What does the Audiences tool do?
- The Audiences tool helps you to segment your customers into different user groups based on their unique needs, so that you can offer them customized content.
- The way you are going segment customers is by asking a question and offering a range of answers to that question. Based on the answer selected by your customers, they will be assigned to a specific User Group.
- This is very valuable information to have, because you will know what your customers are most interested in.
- Setting up an Audience gives you an automated tool on your Optin page, which enables customers to segment themselves.