09004 – Displaying Custom Content for your Users

With your Audience setup and your Campaign pages setup to register users, the system is in place for you to setup your Custom Content. Simply follow the steps below to setup the custom content for the different sections of your Campaign.

Launch Pages

Your Launch page headlines and videos can be customized for each User Group.

Customizing Headlines
  • Open the Launch page of your Campaign.
  • In the page editor screen, click on the page headline.
    The headline settings screen will open in the left-sidebar.
  • Click on Audiences drop-down and select the Audience that you setup previously.
    This will enable additional fields for your headlines. Now you can add a custom headlines for each specific User Group.
  • Add the relevant headline in each User Group.
    If, for example, a customer selected answer 1 on the Optin form, after registering, the custom headline for User Group 1 will be shown.
  • If we don’t know which user group a customer belongs to, the customer will simply be shown the default headline for the launch.
  • Click on Save.
Customizing Videos
  • Open the Launch page of your Campaign
  • In the page editor screen, click on the video
    The video settings screen will open in the left-sidebar.
  • Click on Audiences drop-down and select the Audience that you setup previously.
    This will enable additional fields for your videos. Now you can add a custom video for each specific User Group
  • Add the relevant video URL in each User Group.
    If, for example, a customer selected answer 1 on the Optin form, after registering, the custom video for User Group 1 will be shown.
  • This works for the video embed code as well.
    To enable this option, tick Use Video Embed Code Instead
    Under Audiences, select the Audience you created.
    Then add the relevant video embed code in each User Group that you setup.
  • Click on Save.
  • Click on Admin to return to your Campaign pages list
  • If we don’t know the user group a customer belongs to, the customer will simply be shown the default video for the launch.

 

 

Sales Pages

Your Sales Page headlines and button text can also customized for each User Group.

Customizing Headlines
  • Open your Sales Page
  • In the page editor screen, click on the Sales Page Headline
    This will open the Headline settings in the left-sidebar
  • Click on the Audiences drop-down > select the Audience you setup previously
  • New fields will appear which will allow you to setup custom User Group specific Headlines.
  • If we don’t know which user group a customer belongs to, the customer will simply be shown the default headline for the Sales page.
Customizing Buttons
  • In the page editor screen, click on the Button
    This will open the Button setting in the left-sidebar
  • Click on the Audiences drop-down and then select the Audience you setup previously
  • New fields will appear which will allow you to set up custom User Group specific Link/URL for your Sales page buttons.
  • This will allow users to be redirected to the URL/Link specified for each audience user group
  • If we don’t know which user group a user belongs to, the user will simply be redirected to the original URL linked to the button (under Link option for the button).

By updating these sections, customers will see content specifically targeted to them.

[Important Final Step]

Your customers’ email is their unique ID and it is used to redirect them to the correct customized content in your campaign, once they have registered.

To ensure that their email is recognized by KLEQ, follow these steps

  • Go to the list of Campaign Pages that you are currently editing
  • Just below the Page name, you will see the unique URL slug for that page e.g. /r19c3brj
  • Click on it. This will open the edit field for the URL.
  • You need to make sure that you pass the contact email by adding
    ?contactEmail=XXX behind the URL e.g. /r19c3brj?contactEmail=XXX
  • Then you are going to replace the XXX with the dynamic value for the contact email. For example, if you are using Infusionsoft, they have a merge field that allows you to dynamically insert your customers email. All Emailing systems will allow you to do that and will have their own dynamic merge field that you can use.

How this works:

  • When customers reach your launch or sales pages, KLEQ checks which User Group they belong to based on their email and then displays the relevant customized content for that group.
  • If the customer is not registered to a specific User group, they will simply be shown the default content setup for your campaign.